Archive for February, 2007CIQ Headlines for February 28, 2007Wednesday, February 28th, 2007Competition for Video Site Stars–(NYT) YouTube stars are being courted with offers from competetive sites. Some sites offer $5 per 1000 views. CIQ: Never mind the old route of getting an agent and trying to break into the biz. New Route: MySpace to iTunes–(NYT) Tila Tequila has 1.7 million friends on MySpace, and is now [...] CIQ Headlines for February 27, 2007Tuesday, February 27th, 2007Marketers Go to Digital Shops for Traditional Work– (Media Post) Some dismal facts from a new Forrester report. Only 20% of companies would recommend their traditional agency to another client. Most marketers feel their ad agency as the least competent among all vendors at delivering marketing technology. And 76% of marketers don’t measure the ROI [...] CIQ Headlines for February 26, 2007Monday, February 26th, 2007Searching Inside Videos– (NYT) Blinxx combines speech-recognition technology with contextual patterns to search for internet video. CIQ: There are lots of entrants into this space, including Google. It’s good news for content makers, as effective search is one step towards monetizing content. Publishers Come Out with Different Readers– (FT) Associated Newspapers, Forbes, and Hearst all [...] Let Me Choose My AdsFriday, February 23rd, 2007Picture this: You visit a site and are greeted with the following proposition… Hello Visitor. This site is produced by legions of writers and editors who need to be paid for what they do. Therefore, we are going to offer you a choice. You can see the content for free, as long as you also [...] CIQ Headlines for February 23, 2007Friday, February 23rd, 2007NY Times Embraces Innovation — (FT) Publisher Arthur Sulzberger Jr recently said he did not know, or care, whether the NYT print version would be around in 5 years. And a whole team of new people at the NYT have been hired to confront the digital future. One main focus is the Times Reader. CIQ: [...] |
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Anna Murray is President of the e*media division of tmg-e*media. She is the author of articles and books on content & media.
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