Archive for March, 2011Five Technology Truths: Truth #2 IT Does MatterFriday, March 11th, 2011In his disruptive 2004 book, Does IT Matter?, Nicholas Carr argued that innovations are so rapidly replicated that it essentially neutralizes the strategic advantage of technology. He coined the phrase, “vanishing advantage” to apply to technology and called it a “perfect commodity.” The book caused a firestorm of reaction, as if Carr was the first [...] Five Technology Truths: Truth #1Tuesday, March 8th, 2011(Excerpts from my Keynote Speech at the Admonsters conference in Memphis 3/7.) Executives at the top of media and publishing companies don’t understand technology. A story. I am in the office of a client who is a billionaire. He is in the process of making a decision about an investment in one of his portfolio [...] |
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Anna Murray is President of the e*media division of tmg-e*media. She is the author of articles and books on content & media.
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