Archive for January, 2007CIQ Headlines for January 31, 2007Wednesday, January 31st, 2007Newspapers Must Reinvent Themselves–(Hollywood Reporter) More ink on the fact that, in order to survive, newspapers must reincarnate in a meaningful digital way. CIQ: This will take time, money and brains. There will likely be pain and casualties along the way. Newspapers need bright digital minds on staff. Snickers Site Extends Bowl Ad–(Ad Week) The [...] CIQ Headlines for January 30, 2007Tuesday, January 30th, 2007P&G Says No to 30-Second Spot– (Media Post) The CPG giant will be placing ads at the Oscar web site instead. CIQ: Old media death throes. Will the Digital Era Change Writing– (WSJ, subscription required) The columnist notes the iPod-caused dissolution of the album and wonders will the same thing happen to books. CIQ: This [...] CIQ Headlines for January 29, 2007Monday, January 29th, 2007You Tube to Pay Users–(Media Post) You Tube announced over the weekend that it will share a portion of the ad revenue it ears on popular videos with the user who posted the video. CIQ: A step towards democratizing content and monetizing the long tail. Old Media Optimistic — (Financial Times) In Davos, Switzerland at [...] CIQ Headlines for January 25, 2007Thursday, January 25th, 2007SMS Novel–(Mercury News) A novel told in about 1,000 text messages was released in Finland. “The Last Messages” tells the story of a fictitious information-technology executive in Finland who resigns from his job and travels throughout Europe and India, keeping in touch with his friends and relatives only through text messages. CIQ: We wish we [...] When Is $3 Billion Really $800 Million? Ask the New York TimesWednesday, January 24th, 2007What if the New York Times, roughly a $3 billion business, became and $800 million business? That is the question posed earlier this year at a small event I went to by a guy I thought was wacko. It’s now being asked by Editor and Publisher in an article today. So, I recalled the meeting. [...] |
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Anna Murray is President of the e*media division of tmg-e*media. She is the author of articles and books on content & media.
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