Anna Murray weaves together expertise in the business of content and content creation.
- A list of Marketing Sherpa articles can be found here.
- Yo Get a Clue: Website Mistakes, Graphic & Design Business, 3/04
- Can eMail Move Product, (RFF Retailer, 1/2006)
- Top 10 Site Design Mistakes (AdTech presentation, 2003, PPT)
- Rules for Cybersecurity (ISE Magazine, Sept2016)
- The 4 Most Common Software Project Management Mistakes – And How to Fix Them (Manufacturing Business Technology)
- The Four Most Common Software Project Management Mistakes (And How to Fix Them) (New Equipment Digest)
- 5 cyber-security lessons from classic TV (Banking Exchange)
- Navigating Your Bank’s Next Software Project (Banking Exchange)
- How Not to Be Victim of a Cyber-Attack: Security Rules for Lawyers (New York Law Journal)
- Software Management Solutions for Hotels: Avoiding the Pitfalls (Hotel Business)
Non Fiction Books
Anna is also the author of
- The CPG eMarketing Guidebook (Marketing Sherpa 2003)
- How to Write a Resume (Kaplan Books, 1995)
On the creative side, Anna is the author of
- Sarah’s Page (Sleeping Bear Press, 1998)
She also works with Hollywood screenwriters to edit and polish scripts.