P&G Says No to 30-Second Spot— (Media Post) The CPG giant will be placing ads at the Oscar web site instead. CIQ: Old media death throes.

Will the Digital Era Change Writing— (WSJ, subscription required) The columnist notes the iPod-caused dissolution of the album and wonders will the same thing happen to books. CIQ: This editorial, plus the many responses to it, seems to miss the point, in our opinion. The question to ask is will a new written/spoken form emerge just for the iPod?

Media M&A Deals at 6-Year High— (BtoB) The largest number of acquisitions in publishing, information, and training companies since 2000. CIQ: How do we build a sustainable model and avoid what happened in 2001?