Archive for May, 2007CIQ Headlines for May 21, 2007Monday, May 21st, 2007Will aQuantive Help MS Catch Google?–(Forbes.com) According to this article, “Not a chance. In the most recent quarter, which ended March 31, Microsoft’s online services business lost $200 million on $623 million in sales, and aQuantive brought in $14.2 million in net income on $142.6 million in revenues. In contrast, Google sucked in a cool [...] CIQ Headlines for May 16Sunday, May 20th, 2007Buying off Bloggers—(WSJ) “Who says you can’t buy love? Trying to tap into the burgeoning power of blogs as promotional tools and fed up with the jaded attitudes of professional critics and TV feature writers, studios and networks are flooding bloggers with free stuff in hopes the flattered recipients will reward them with positive coverage. [...] CIQ Headlines for May 15, 2007Sunday, May 20th, 2007DJ Value Is in Online Potential—(Bloomberg) The price Murdoch is offering for Dow Jones surpasses even Google’s valuation as a relative measure of projected earnings. According to this article, making the deal highly likely to go through. It’s a simple equation of content and distribution channel. “Content is king sounds logical, but if you can’t [...] CIQ Headlines for May 11, 2007Friday, May 11th, 2007Trouble in VC Paradise–(NYT) Allthose yachts and McMansions and third homes may only be for partners investing in the top tier VC firms. The others, according to this NYT article, are not making meaningful payouts to their limited partners. CIQ: This reminds us of 2000 when there was a lot of buzz about a very few who [...] CIQ Headlines for May 10, 2007Friday, May 11th, 2007Brand Evangelism – (Washington Post) This article outlines the various methods brands are using to get consumers to create community, become involved in the brand, and evangelize for them. M&Ms lets people create branded Avatars. Kraft is launching a supermarket in Second Life and Cadillac wants people to upload their brand stories. CIQ: We are [...] |
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Anna Murray is President of the e*media division of tmg-e*media. She is the author of articles and books on content & media.
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