Comcast Emphasizes the Importance of Free Content–(NYT, free with registration) Once given up for dead, Comcast’s stock rose 60% last year. Their strategy involves giving content away for free and then converting happy customers to paid services. Our CIQ thoughts: Too many content providers fear “giving away content.” Comcast is another company that suggests the power of free content.
Social Networking Fad— (NYT, free with registration) Big media has a “crush” on social networking and UCG, this article asserts. The internet space has an unfortunate gold-rush aspect, in our opinion. Things heat up too fast, then unable to sustain all the hype, they crash. Can’t a nice idea be a nice idea, not the next Google? How about just solid quality content that people enjoy?
And How to Sell it to Clients— (MediaPost) Along the same line of thinking, this writer notes, “You’re damned if you do and damned if you don’t” promote UCG and Social Networking to clients. Clients want what’s hot, AND they want it to work. That’s the rub. See today’s article.