CIQ Headlines for March 23

CIQ Headlines

Even Covering the News Biz is Not Profitable–( Saying they are “tired of producing painful forecasts” independent newspaper analyst John Morton and media economist Miles Groves, are calling it quits, ceasing the production of their well-respected Morton-Groves Newspaper Newsletter. CIQ:The writing on the wall is now taking up most of the wall.

Message to Agencies is Get Digital–(Media Post) Several speakers at this week’s OMMA conference in Hollywood reinforced the point: In order to survive, traditional agencies must change. CIQ: We think the division between branding and direct marketing will need to be erased.

Self-Made YouTube Star in Deal with Hersheys–(Brandweek) Lonelygirl15, the psuedo video diary, offers friends a piece of IceBreaker gum. CIQ: We aren’t sure that product placement, even one as innovative as this, is the answer for advertisers struggling to find more effective vehicles.