Girl Scouts on My Space— (Chicago Tribune) This article asks the question: If Thin Mints has a MySpace profile, has social networking jumped the shark? CIQ: Evidently Thin Mints only has only 200 friends. When it comes to digital media, marketers are always looking for the Next Big Thing, often without regard to results.
Podcasting to Quadruple in Next Four Years–(eMarketer) The report preducts that by 2011, ad revenue on podcasts will reach $400 million with an audience of 55 million. CIQ: It’s an opportunity for publishers of all content (book, video, text) to get their feet wet and learn how to repurpose content for this new medium.
Hachette Filipacchi & Rodale Up the Ante–(AdAge) Publishers announced an alliance with Brightcove to provide video on online titles. “Although most publishers probably would have been happy to remain in the print business for the rest of their lives, the changing media landscape has compelled them to figure out video, too — or risk losing consumers.” CIQ: The cry we hear from print publishers, “Don’t take away my print.” Moves like this increase the stakes for publishers who choose to stick their heads in the sand.