CIQ Headlines for March 12, 2007

CIQ Headlines

Amidst Cacaphony of Naysayers, Apple TV Debuts–(Wired) In this article, the detractors line up deterents to Apple TV, which may hit stores this week: You still need a set-top box. Consumers must hook it up themselves. Downloading shows from iTunes doesn’t offer hi-def. Others have tried it. CIQ: It looks cool. It’s from Apple. Their hallmark is making setup easy for the consumer. They own the hardware and the distribution channel. Any questions?

Do Not Call, Or Mail Either–(Ad Age) A dozen states are queuing up legislation to enact “do not mail” lists similar to the do-not-call lists. CIQ: (1) This will be a boon to email, where the practice of gaining permission has history and is becoming ingrained in the way marketers do business. (2) The tide against unwanted advertising is rising. It calls for us to develop new methods of content delivery and advertising that people accept. See today’s article.

Agency Goes Direct to Web TV— (Media Post) In a move that seems to skip over production companies and studios, talent Agency William Morris has struck a deal with tech company Narrowstep with the intention of programming television channels for the internet. CIQ: In the area of video, audio and text, agencies have access to the source of content. As publishers (studios, book publishers, record labels) fall farther and farther behind in the tech revolution, and with the Internet providing a nearly ubiquitous delivery channel, they risk agencies partnering with content producers to leave them out altogether.