5 Trends in Online Content–(Marketing Sherpa) Sherpa reports from a poll of online media and content companies. Trends include search, paid avertising, and community. CIQ: It’s unclear how content providers will take advantage of the growing popularity of online video.
Newspaper Site Visits Grow 22% in 2006–(BtoB) That puts the total audience at over 56 million for online newspapers. CIQ: Traditional publishers must think fast about how to make this audience as profitable as its offline one, which is going away.
Commodizing Creative— (NYT) Don’t call the ad agency. Use one of these technology tools to make or customize your ad. CIQ: We think this has huge implications for the delevelopment of content, not just advertising.