Create Your Own Wiki–(WSJ) A review of a new product, Wetpaint, that allows average users to create wikis. It also is easier for contributers to figure out how to post. CIQ: Further democratization of publishing. Lots of spaces could use wikis. Especially travel.

Agency to Buy Real Media? –(NY Post) Ad agency WPP is sniffing around to buy 24/7 Real Media. CIQ: Interesting and perplexing that an agency would buy an ad-broker/ad-server company. Another “cats sleeping with dogs” example from the front lines of changing media.

Industry Cited for Measurement Errors— (Mediaweek) The IAB said that huge discrepancies between audited traffic, Nielsen/NetRatings & comScore’s traffic were “unacceptable.” CIQ: Web measurement has been trouble for years. It’s the pink elephant in the room. Cheers for the IAB for its public stance on the matter.