Here are the headlines that make our CIQ antenna twitch

P&G Boosts Social-Networking Efforts— Wall Street Journal (subscription required). We’re fascinated by the way CPGs have entered the content game. Some have been doing it since 1995.

Ads Deeply Embedded in Video Games–Philadelphia Inquirer (Free). We don’t think this phenomenon is evil. We believe advertising must involve into something new as technologies become better at blocking it. We even think ads in books are ok…

The Return of the Bard— or at least of the audio books. The NYT (free with registration) discusses the uptick in audio books since the advent of the iPod. One way technology impacts content. Could a book just come out as audio? New to us, not to Homer.