Archive for the 'CIQ Headlines' CategoryGrumpy About the Cost of Digital?Monday, August 29th, 2011Lessons Learned from the International Women’s Writing Guild Right now, my own digital marketing person is trying to get me to focus on a website refresh and to send a monthly email. The whole thing makes me grumpy. Keeping one’s digital marketing house in order takes so much money. And don’t even get me started [...] Technology Truth #4: It’s Not a Technology ProblemWednesday, July 20th, 2011When my phone rings, and a client says, “We have a technology problem,” immediately, I know one thing for sure: They don’t have a technology problem. A few years ago, I got the “technology problem” call from a client. A private equity group had invested in a new publishing venture in a then-hot sector. The [...] Five Technology Truths: #3 Technology Debates Are Religious WarsFriday, April 1st, 2011Rails vs. Java. Drupal vs. Alfresco. Microsoft vs. Opensource Anything. The worst situation is when the CEO has just spent a transatlantic flight sitting next to the CMO of Microsoft. For the next two months you’ll hear nothing but Sharepoint. With client after client we participate in the evaluation of dozens of technologies. And though [...] Five Technology Truths: Truth #2 IT Does MatterFriday, March 11th, 2011In his disruptive 2004 book, Does IT Matter?, Nicholas Carr argued that innovations are so rapidly replicated that it essentially neutralizes the strategic advantage of technology. He coined the phrase, “vanishing advantage” to apply to technology and called it a “perfect commodity.” The book caused a firestorm of reaction, as if Carr was the first [...] Five Technology Truths: Truth #1Tuesday, March 8th, 2011(Excerpts from my Keynote Speech at the Admonsters conference in Memphis 3/7.) Executives at the top of media and publishing companies don’t understand technology. A story. I am in the office of a client who is a billionaire. He is in the process of making a decision about an investment in one of his portfolio [...] |
You are currently browsing the Content Is Queen weblog archives for the 'CIQ Headlines' category.
TopicsArchives
Anna Murray is President of the e*media division of tmg-e*media. She is the author of articles and books on content & media.
|