Ford Increases Branded Entertainment Push— (Media Post) Branded entertainment manager says there are 104 projects in the works. CIQ: This is evidence of corporations struggling to find a new advertising model. But it’s easier to insert cars into movies, than, say, post-its.

Advertising Is Killing Itself– (NYT Magazine) From yesterday’s magazine, the writer cites the ad for Rolodexes on the bottom of the gray bins at airline security as evidence of oversaturation. CIQ: Some new thinking about advertising is needed as dozens of new content models spring up like mushrooms. Current thinking seems to be, “the more, the more.”

One in Five Go from Bowl to Site–(Media Post) And this, despite the fact that most thought the Superbowl commercials were really not that great. CIQ: Perhaps here we have the thread of a new ad strategy. Find ways to capture attention, then engage truly interested consumers online.

Joost Model Counters YouTube–(Financial Times) Brought to you by the peer-to-peer founders of Kaza, Joost founders “have bravely ignored the totems of the internet-video boom. Chief among these fashions is letting users upload anything they want.” The idea instead is allowing people to watch TV shows online interrupted by advertising. CIQ:Everything old is new again.

MySpace Is Biggest Money Maker For Fox Interactive— (eMarketer) MySpace ad revenues were $190 million in 2006 and rose to $525 million in 2007. CIQ: The ad-supported content model. Any questions?

iMedia Summit Free For All:(Click Z) Times chief wonders if print will be around in 5 years. Murdoch expects internet revenues to grow from 1 percent to 10 percent of total in 3-5 years. CIQ: How people do talk over a luxurious free lunch!

5 Trends in Online Content–(Marketing Sherpa) Sherpa reports from a poll of online media and content companies. Trends include search, paid avertising, and community. CIQ: It’s unclear how content providers will take advantage of the growing popularity of online video.

Newspaper Site Visits Grow 22% in 2006–(BtoB) That puts the total audience at over 56 million for online newspapers. CIQ: Traditional publishers must think fast about how to make this audience as profitable as its offline one, which is going away.

Commodizing Creative— (NYT) Don’t call the ad agency. Use one of these technology tools to make or customize your ad. CIQ: We think this has huge implications for the delevelopment of content, not just advertising.

Jobs Call to Abolish DRM –(Apple Site) The problem: Music bought for the iPod can only be played on the iPod, leaving Apple open to accusations (and lawsuits) of monopoly. In his persuasive essay, Steve Jobs calls for the abolition of digital rights that limit the distribution of music to authorized devices. CIQ: Advertising may help solve the question of how artists get paid. See today’s article.

Hollywood Concerned About Piracy— (NYT) Stars and studios went to Washington to voice concerns about piracy. Underscoring the number of jobs a $300 million movie creates, speakers implied they were all about the little guy. CIQ: First– are you kidding? Second, take note of the article above and the music industry. Stop worrying about piracy. Start worrying about innovative solutions.

Free Downloads Bleed from Music Industry’s Veins–(Information Week) Despite law suits, 1 billion digital tracks are traded for free each month. CIQ: Can you say, “Case in point?”

Old Face, New Challenges–(New York Times) At 26, Jeff Zucker was the executive producer of the Today Show. Now, at 41, he becomes CEO of NBC Universal. CIQ: Whatta job! Leading an old network in an age of media revolution. 

Wiki Comes to Search–(Information Week) Wikipedia founder, Jimmy Wales is taking on Google, harnassing the power of the community in search. Instead of a closely held proprietary search algorithm, Wales envisions an open-source approach. CIQ: Wales makes a compelling argument for transparency. After all, we don’t know why certain search results come up first in Google. And the stakes can be millions of dollars for companies.

AOL Chief Calls for Better Ads— (Advertising Age) Just like we said yesterday, the current state of online advertising will not support high-value CPMs. Randy Falco asks the audience at the iMedia Brand Summit to, “Help us find our version of 30-second spot on the internet. Define new interactive campaigns and make display ads more engaging.”