Print Media Slashes Staff–(NYT, Free with registration) More news about print media needing to cut staff because of declining ad pages and ciruculation. Resources are shifting to the web. Our questions: (a) Can web CPMs support a large-scale transition of print to web? (b) Is the shift happening fast enough to save some print pubs? (c) Are digital publications doing enough to offer advertisers innovative products?
Venice Project Now Called Joost–(Media Daily News) Kazaa and Netflix founders go for convergence. They say: “Combining the best of TV with the best of the internet, Joost gives you more control and freedom than ever before – control over what you watch, and freedom to watch it whenever you like. We’re providing a platform for the best television content on the planet – a platform that will bring you the biggest and best shows from the TV studios, as well as the specialist programs created by professionals and enthusiasts.” Message for traditional media– Yikes!
Needed for Brands: Training Wheels for Second Life–(Mediapost) Greg Verdino, new-technology guy from Digitas offers brands some advice on participating in Second Life. One of his points: You can’t just build it and forget about it. We have seen this behavior for over 10 years with regard to brands on the Internet: Once the print ad or TV spot is done, you can forget about it. Brands have had a hard time adjusting to the idea of a web site that needs updating every day or week, ditto with a blog. And now we see it in their social networking participation. The realities of new media will require brands to revised their launch-it-and-forget-about-it expectations.
Yesterday I found myself in the New York Public Library researching a book. My own reactions surprised me and made me wonder about (a) the future of libraries (b) content business opportunities.
Here were my reactions, in order.
- Wow, I forgot how beautiful this library is.
- Man, this librarian is so helpful. I would love it if I could be here everyday and ask her questions.
- Jeez, it is SO inconvenient to have to fill out this slip and wait for a book to appear from the stacks.
- Wait, the book isn’t digitized?
- Wait WAIT, you mean I have to sit here and use this resource? I can’t check this book out?
EeeGads, I am a spoiled internet-era brat!
The last reaction was particularly disturbing. A Spoiled Internet Era Brat (SIEB) expects all content to be digitized and to be available at her fingertips through the internet. Contrary to popular belief, a SIEB does *not* expect the content to be free. An SIEB expects the content to be free if and only if it is not unique and is easily available elsewhere.
But the cost-benefit ratio is just not there for libraries to invest in digitizing all of their content. Google, as we know, is trying. But, honestly, is Google going to be able to reach into the stacks of the NY Public Library and digitize a rare book on middle-eastern folklore? Well, maybe. Who am I to question the power of Google? They want to “catalogue all human knowlege.” My guess, however, is that the library structure, organizational system, and the librarian herself, provide a critical framework that makes “all human knowledge” intelligible to the average human.
I wonder, therefore, if there is a business opportunity being missed by the NYPL and other, especially big, institutions.
Read tomorrow for the business opportunity…
Hollywood & YouTube–(NYT, free with registration) Kids are uploading bootlegged movies to YouTube. Studios are trying to work out licensing deals with the site, but suits are possible. The CIQ question: How do content producers– studios in this case– harness the power of YouTube and avoid becoming like the music industry? Our answer is that they need to (a) package lots of content for free on YouTube, and (b) Invent new compelling content just for YouTube. And do it FAST.
Getting Local. REALLY Local –(NYT, free with registration) AmericanTowns.com allows communities to create hyper-local online newspapers. A great idea. We are fascinated to watch what advertising does in this space. Another likely source of revenue: Local politicians.
Harper Collins Invests in Content Digitizers— (Publishers Weekly) HC has taken a stake in the company that has helped it create its digital warehouse. We are interested in all the potential uses– and partial uses– of this digital content. See two-part article, beginning today, on the New York Public Library.
Gather.com Seeks Unpublished Authors–(Gather.com) This social networking site has made a partnership with Simon & Schuster in an effort to find new talent. The First Chapter competition allows members of Gather to vote chapter-by-chapter and choose the winner of a S&S publishing contract. Like American-Idol for the Lit-Heads. A great CIQ idea.
Big Media Partners with Web 2.0–(MarketWatch) CBS has announced partnerships with YouTube (select the best 15-second inspirational video) and with SecondLife (A new Star Trek environment for fans). We think there are hints here of the next internet trend– creating higher quality content within the (generally) low quality UGC areas.
Social Network Sites’ Data Valuable to Advertisers— (Knowledge@Warton.com) A Wharton School of Business study has found that consumers are more likely to buy a product or service when they are networked with existing customers. This means that social network data could be very valuable to advertisers. The problem is that social networks’ data belongs to the network. Does this mean that SN’s will become ad brokers or ad networks? These sorts of cats-marrying-dogs examples are CIQ phenomena: evidence of a new kind of order that is in the process of breaking through.
Just before Christmas, I was at a friend’s house. He has a 9-year-old daughter who has the new Wii — a device very relevant to the topic of Web TV. For those of you who did not risk being trampled to get one of these things before Christmas, here’s what it is:
It’s a kind of holographic video-game experience. You hold a small remote in your hand. The instructions remind you to keep the wrist band fastened so you don’t fling it at your HD-TV and dent the screen. Then, the movements of your arm are mirrored by the avatar on the screen. You swing your arm back and forward, releasing a button and a bowling ball goes flying down the lane. Pretty neat. My 9-year-old friend wiped the floor with me in bowling. Continue reading