Anna Murray weaves together expertise in the business of content and content creation.

Selected Articles

• A list of Marketing Sherpa articles can be found here.
• Yo Get a Clue: Website Mistakes, Graphic & Design Business, 3/04
• Can eMail Move Product, (RFF Retailer, 1/2006)
• Top 10 Site Design Mistakes (AdTech presentation, 2003, PPT)
• Rules for Cybersecurity (ISE Magazine, Sept2016)
• The 4 Most Common Software Project Management Mistakes – And How to Fix Them (Manufacturing Business Technology)
• The Four Most Common Software Project Management Mistakes (And How to Fix Them) (New Equipment Digest)
• 5 cyber-security lessons from classic TV (Banking Exchange)
• Navigating Your Bank’s Next Software Project (Banking Exchange)
• How Not to Be Victim of a Cyber-Attack: Security Rules for Lawyers (New York Law Journal)
• Software Management Solutions for Hotels: Avoiding the Pitfalls (Hotel Business)

Non Fiction Books

Anna is also the author of

• The CPG eMarketing Guidebook (Marketing Sherpa 2003)
• How to Write a Resume (Kaplan Books, 1995)

Fiction

On the creative side, Anna is the author of

• Sarah’s Page (Sleeping Bear Press, 1998)

She also works with Hollywood screenwriters to edit and polish scripts.