Ad:Tech Report: What’s Not in a Name? Meaning.

IBM, now there’s a name. International Business Machines. Says what it does, does what it says. Okay, so it does other things now too. Not just Big Blue anymore; more like Big Blue Man Group.
 
Here’s a question: What’s a Lenovo? You’d think having nailed the name game at the start, IBM could do better. […]

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