Archive for May, 2007CIQ Headlines for May 30, 2007Thursday, May 31st, 2007Local Law Firms Using Spot Runner for Custom Ads– (Media Post) Spot Runner has teamed with Reed Elsevier to offer ad products to law firms. It’s a way of monetizing the “long tail.” Here’s how it works: “Spot Runner, which is backed by big agency holding companies such as Interpublic and WPP, has already had […] CIQ Headlines for May 29, 2007Thursday, May 31st, 2007Original Shows Streamed for Summer– (Broadcasting & Cable) TBS and TNT are streaming their original programming on the internet for the summer TV lull. All the summer series will be available on line the next morning after air. “Studios and operators may be more open to streaming because broadcast networks, and a few cable networks that have streamed […] CIQ Headlines for May 24, 2007Friday, May 25th, 2007In Local Market Newpaper Sites Lag Behind Local TV–(Center for Media Research) Local TV stations appear to have made the online transition more successfully than local newspapers, according to this study. “While some of the web sites in the report represent both TV and newspaper combined, many of the top ranked local web sites are […] CIQ Headlines for May 23, 2007Friday, May 25th, 2007Americans Spend Half Their Free Time Online– (Center for Media Research) According to this research, the average broadband users spend 40 minutes, or 48% of his or her free time, online. What are they doing? Entertainment and talking to others about entertainment. CIQ: We agree with one of the authors of this report, who says, […] CIQ Headlines for May 22, 2007Friday, May 25th, 2007Online Health Category Surges–(Media Post) ComScore reports a 12% increase in visitors to health information sites like WebMD. That’s an average of 55.3 million monthly visitors. CIQ: We believe that niche sites will continue to enjoy strength over the generalist online portals. |
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Anna Murray is President of the e*media division of tmg-e*media. She is the author of articles and books on content & media.
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