Archive for April, 2007CIQ Headlines for April 27, 2007Friday, April 27th, 2007Joost Out with a Bang– (MediaPost) The YouTube competitor has lined up 32 heavy-hitter advertisers for its launch. It is providing innovative ad units and, “unlike video-sharing sites like YouTube, which are dominated by short clips, Joost specializes in long-form, high-quality content provided by the likes of Viacom, Warner Music, National Geographic, and Endemol.” CIQ: […] CIQ Headlines for April 26, 2007Friday, April 27th, 2007CPGs to Increase Online Spending 37%–(eMarketer) While CPGs have cut every other category in 2007, online is growing. They are seeing performance and realizing consumers are looking for healthy food choices online. CIQ: CPGs traditionally have been slow to the party, with J&J and P&G as notable exceptions. More internal and agency expertise is necessary […] CIQ Headlines for April 25, 2007Thursday, April 26th, 2007Create Your Own Wiki–(WSJ) A review of a new product, Wetpaint, that allows average users to create wikis. It also is easier for contributers to figure out how to post. CIQ: Further democratization of publishing. Lots of spaces could use wikis. Especially travel. CIQ Headlines for April 19, 2007Thursday, April 19th, 2007Crackberry Withdrawl–(NYT) Five million of the 8 million Blackberry users were left without service for 10 hours yesterday. Said one of the affected, “I quit smoking 28 years ago, and that was easier than being without my BlackBerry.” RIM, maker of the device, did not disclose the cause of the problem. But speculation is that […] Of Blackberries, Pond Crossings, and the Life-Work DivideThursday, April 19th, 2007Yesterday, I saw a New York City bus carrying a full-length ad for Continental Airlines. It had a description of the new flat-bed seats business class travelers can enjoy on long-haul trips. The slogan, “Work Hard. Fly Right.” |
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Anna Murray is President of the e*media division of tmg-e*media. She is the author of articles and books on content & media.
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