Archive for March, 2007

A Future for Reference?

Friday, March 30th, 2007

The man in a tweed coat, suspenders, and owl-eyed glasses sits across from me at the conference table describing his ground-breaking reference work. He’s coming out with a new version in a different subject verticle. And he’s wondering: What do I do now in the world of Google?
Through our reliance on Google and Wikipedia, we […]

CIQ Headlines for March 30, 2007

Friday, March 30th, 2007

Radio Customized for You– (NYT) Pandora, Last.fm and Slacker keep track of your musical tastes, then customize programming for you. They throw in new material you might like. “They all do it by harnessing the technological forces of social networking, data mining and music analysis, though each uses a slightly different technique.” CIQ: Sounds like […]

CIQ Headlines for March 28, 2007

Wednesday, March 28th, 2007

Child Put to Bed– (NYT) Meredith Corporation will cease publication of Child Magazine, though it will keep the Child website running. CIQ: Like the American version of Premier and Life Magazine, the Child strategy is becoming familiar in the fading print world.
Ads Go to Gaming–(Adage) Marketers like P&G are sponsoring games, allowing gamers to play […]

CIQ Headlines for March 27, 2007

Tuesday, March 27th, 2007

Digitally Lagging Agency Dropped by Nike– (WSJ) Wieden + Kennedy has lost the Nike account it shepherded since 1982. Sad, but “what really unnerved Madison Avenue was that one of the main reasons for Nike’s move was dissatisfaction with the agency’s digital expertise, according to people close to the account.” CIQ: We feel that the brightest […]

CIQ Headlines for March 23

Friday, March 23rd, 2007

Even Covering the News Biz is Not Profitable–(Forbes.com) Saying they are “tired of producing painful forecasts” independent newspaper analyst John Morton and media economist Miles Groves, are calling it quits, ceasing the production of their well-respected Morton-Groves Newspaper Newsletter. CIQ:The writing on the wall is now taking up most of the wall.
Message to Agencies is […]

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Anna Murray is President of the e*media division of tmg-e*media. She is the author of articles and books on content & media.