Archive for the 'CIQ Trends' Category

Ad:Tech Report: What’s Not in a Name? Meaning.

Wednesday, November 14th, 2007

IBM, now there’s a name. International Business Machines. Says what it does, does what it says. Okay, so it does other things now too. Not just Big Blue anymore; more like Big Blue Man Group.
 
Here’s a question: What’s a Lenovo? You’d think having nailed the name game at the start, IBM could do better. […]

Greek Mortgages and Dot-Com Deja Vu

Tuesday, October 16th, 2007

“It’s a scheme they have in America where the bank buys the house and you rent it from the bank.”

That was my father-in-law at a cocktail party in Athens, Greece, explaining the concept of a mortgage to group of older European guests. Until very recently, American-style mortgages were virtually unknown in Greece and many other […]

CIQ Headlines for October 8, 2007

Monday, October 8th, 2007

Publisher’s Jitters in Frankfurt: Attendees at the Frankfurt Book Fair told surveyers what they thought were the biggest the challenges and threats facing the industry:
– Digitization (53 percent)
– Increasing globalization (24 percent)
– User-generated content (22 percent)
– Territorial rights battles (15 percent)
e-Books and Audiobooks lead the list of major areas of growth. CIQ: We are […]

Retailers–Missed Opportunity of Mammoth Size

Monday, February 12th, 2007

Last Thursday I did a radio interview for a streaming site geared to the retail industry. And I was reminded of one of the Great Unanswered Questions of the Internet: Why are retailers so slow to catch on online opportunities?
This question is over 10 years old for me. And it has a direct relation to media, advertising and online content.
Like […]

How Do Artists Get Paid?

Wednesday, February 7th, 2007

First, let’s get one thing straight. Most artists are already starving. So talking about illegal file sharing as if it is going to spawn hoards of starving artists is just plain dumb. Yes, it possibly– that’s possibly– puts into jeopardy the paycheck of a minority of artists who currently get paid (most not too well) […]

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Anna Murray is President of the e*media division of tmg-e*media. She is the author of articles and books on content & media.